IT'S NOW COOL

Articles

Designer Interviews | Oct 22, 2018

KENNI & KAI

When a dreamy duo from the WA coastline blend their love of the ocean with a family history in textiles, you know something magical could happen. And in the case of Perth born sisters Kaila & Tahnee Atkinson, it absolutely did.

Models | Oct 22, 2018

STEPH CLAIRE SMITH

With 1.3million followers around the world, three epic businesses to her name, SODA, Midnight Co. & Keep It Cleaner (relaunched Monday 15th of October) with fellow model Laura Henshaw, this is one impressive woman. Oh and did we mention she’s under 25? Ya.

Behind the Scenes | Oct 11, 2018

MAKE UP ARTIST // TOBI HENNEY

Meet the creative who started out by running a tanning business during her uni days to pay the bills before chasing The Mega Dream. Fast forward to today …. this same woman has transformed herself into a highly demanded makeup artist around the world. Um, hell yes!!

Designer Interviews | Sep 24, 2018

ZULU & ZEPHYR

We chat with head designer Seraina Fontana about her inspiration, creative process and all thing Zulu & Zephyr.

Models | Sep 12, 2018

MONIQUE BOWIE

We chat with total beach babe Monique Bowie about her top tips of getting happy and healthy for the Summer season!

Models | Aug 31, 2018

MIQUELA VOS

Born in Perth and aimed for the stars, Miquela Vos (@miquelavos) is everything from bubbly and brave to bold and absolutley drop, dead beautiful. Her sweet nature is perfectly entwined with woman who oozes strength & utter determination. Beyond grounded, she’s not just your average model. Previously compared to Elle Macpherson aka “The Body,” Miquela stands her own ground with her own amazing career in the palm of her hands. This girl is a mega star with an incredibly wise head resting an outrageously fit bod!! Let’s chat!

Models | Aug 23, 2018

BREE WARREN

We chat with Aussie beach babe Bree Warren about living in NYC, shooting a Seafolly campaign and how to always keep a positive mindset!

Designer Interviews | Aug 15, 2018

GEORGIANA HUDDART // HUNZA G

We chat with designer behind the super cult London based brand, Hunza G about the iconic HUNZA dress worn by Julia Roberts in Pretty Women and having a fan base including the likes of Lady Gaga, Bella Hadid, Rosie Huntington Whitely, Rihanna and more!

Models | Aug 1, 2018

ELYSE TAYLOR

After chatting with Elyse Taylor, the Aussie beach beauty living in NYC, it’s evident that this is a woman who defines the new age model. Strong, resilient, grateful & effortlessly humble. All this on top of being a devoted Mumma her little lady Lila. INC can officially confirm - we have a Girl Crush.

Designer Interviews | Apr 10, 2018

P.E NATION // PIP & CLAIRE

Pip Edwards & Claire Tregoning are the design duo disrupting the activewear world with their game changing label P.E NATION. These ladies live the lifestyle they preach!!

Travel | Mar 1, 2018

TRAVEL GUIDE - OAHU // HAWAII INC STYLE

So we hear @itsnowcool Insta gives our babes major travel FOMO. While you get your ticket sorted, we’ll prep your itinerary. Our new blog series, “Just Go” will give you the low down on the world’s hottest locations. All through the lens of… us.

Designer Interviews | Feb 8, 2018

FRANCESCA AIELLO // FRANKIES BIKINIS

Malibu raised beach babe, Francesca Aiello does it all! She is the designer, founder and sometimes model of cult Californian label, Frankie's Bikinis!