The launch collection of Ivory Daze, designed by Amanda from the stunning coastal town of Perth, Western Australia has everything for the beach-loving babe. We chat with Amanda about her new Australian-made label, inspirations and what the future holds for the amazing up-and-coming brand.
What led you to the decision to launch your swimwear brand IVORY DAZE?
I was inspired to start the label after struggling to find swimwear for myself! It was so hard to find Australian made, fashion forward swimwear so I thought – why not create my own?
Where does the name IVORY DAZE come from?
The name is reflective of that amazing feeling you have after a long day at the beach – you’re a little dazed and confused, breathing in the salty air and surrounded by the blue ocean and ivory sand.
If you weren’t designing swim what would you be doing?
Before I started the label I was a buyer, so probably that. Although in an ideal world I’d be winning lotto to fund a lifetime of travel and adventure…
What is the inspiration behind your first collection?
Travel is always my key inspiration.
If you could dress anyone in IVORY DAZE, who would it be?
Beyonce, hands down. That said, I’d also love to see Aussie model Jessica Gomes in Ivory Daze – she’d rock the Ipanema keyhole top.
If you could shoot any model in any part of the world who would it be?
Sara Sampaio in The Amazon rainforest (Wearing Ivory Daze and shot by Josie from INC, of course!).
How would you describe IVORY DAZE in five words?
Unique. Flattering. Made in Australia.
What do you think the most important thing is to remember when buying swimwear?
I would recommend always going for lined swimwear, to prevent the dreaded ‘see through’ look. Don’t be afraid to experiment with new and different styles and cuts, and most importantly – don’t be too hard on yourself!
Do you have any exciting future plans for IVORY DAZE?
I definitely think being stocked at It’s Now Cool is an exciting highlight! Did all the designers say that?
What is a quote or piece of advice you live by?
Be nice. Work hard. Stay positive. Simple words of advice, but I promise it works!
Summer is all about…
Rolling out of bed, throwing on a bikini and spending the day swimming and eating mangoes.
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