IT'S NOW COOL

Articles

Designer Interviews | Apr 10, 2018

P.E NATION // PIP & CLAIRE

Pip Edwards & Claire Tregoning are the design duo disrupting the activewear world with their game changing label P.E NATION. These ladies live the lifestyle they preach!!

Travel | Mar 1, 2018

TRAVEL GUIDE - OAHU // HAWAII INC STYLE

So we hear @itsnowcool Insta gives our babes major travel FOMO. While you get your ticket sorted, we’ll prep your itinerary. Our new blog series, “Just Go” will give you the low down on the world’s hottest locations. All through the lens of… us.

Designer Interviews | Feb 8, 2018

FRANCESCA AIELLO // FRANKIES BIKINIS

Malibu raised beach babe, Francesca Aiello does it all! She is the designer, founder and sometimes model of cult Californian label, Frankie's Bikinis!

Models | Feb 1, 2018

MAYA STEPPER

We had the great opportunity to chat with ultimate babe, Maya Stepper about her time in Hawaii shooting for our collaboration with Billabong Australia, how she started in the industry and where she is off to next...

Designer Interviews | Dec 4, 2017

FELLA

Fella Swim... one of the most sought after collection every summer season and with exceptional quality, incredible fits and chic silhouettes it is easy to understand why. We chat with the girls behind the label as the talk all things fashion, summer and how they got to where they are today!

Models | Nov 23, 2017

Sister Act

Down one smoking hot day in Laguna Beach, California we spent a few hours with total beach babes Shannon and Caitlin Barker. Check out our interview with these babes here.

Behind the Scenes | Oct 11, 2017

Max May

Max May... an absolute legend in the Australian beauty and fashion industry having worked with the likes of Erin Wasson, Joan Smalls, Abbie Cornish, Rose Byrne, Lara Bingle and Elizabeth Hurley. His name is constantly appearing in Australia's high-end fashion magazines and he is famous with It's Now Cool for giving the girls that sought after golden glow.

Behind the Scenes | Aug 7, 2017

Ania Milczarczyk

Renowned for her incredible highlighting skills and with a massive social following of over 100K it is clear to see how Ania has mad her way into being one of Australia's most in-demand make up artists. We chat with Ania about how she got into make up and gives us some inside tips for our beauty and make up regime!

Models | May 10, 2017

Zahara Davis

Zahara Davis, our INC BABE from Bali, Indonesia, talks to us about her exercise regime, her dream job and what it's like being one of the fastest growing models of the moment.

Behind the Scenes | Mar 8, 2017

Alice Q

INC loves Alice Q, the Sydney based DJ babe has an amazing energy and happiness that's translated through her music and gigs alike. Having played at some of the biggest clubs worldwide & calling the famous Bondi Beach home; we caught up with her to find more about combining her love of the beach, puppies and music. Check out Alice's mix exclusively for INC.

| Oct 17, 2016

BUYING BIKINI'S FOR A BIGGER BUST

We share our Top 5 Tips for buying for a fuller bust this season.

Models | Apr 13, 2016

JESSIE ANDREWS

We chat with the creative babe, Jessie Andrews about her crazy life as a model, jewellery designer and in-demand DJ. The LA-based legend talks beauty, fitness and where to find her on a Friday night.