IT'S NOW COOL

Articles

Models | Feb 1, 2018

MAYA STEPPER

We had the great opportunity to chat with ultimate babe, Maya Stepper about her time in Hawaii shooting for our collaboration with Billabong Australia, how she started in the industry and where she is off to next...

Designer Interviews | Dec 4, 2017

FELLA

Fella Swim... one of the most sought after collection every summer season and with exceptional quality, incredible fits and chic silhouettes it is easy to understand why. We chat with the girls behind the label as the talk all things fashion, summer and how they got to where they are today!

Models | Nov 23, 2017

Sister Act

Down one smoking hot day in Laguna Beach, California we spent a few hours with total beach babes Shannon and Caitlin Barker. Check out our interview with these babes here.

Behind the Scenes | Oct 11, 2017

Max May

Max May... an absolute legend in the Australian beauty and fashion industry having worked with the likes of Erin Wasson, Joan Smalls, Abbie Cornish, Rose Byrne, Lara Bingle and Elizabeth Hurley. His name is constantly appearing in Australia's high-end fashion magazines and he is famous with It's Now Cool for giving the girls that sought after golden glow.

Behind the Scenes | Aug 7, 2017

Ania Milczarczyk

Renowned for her incredible highlighting skills and with a massive social following of over 100K it is clear to see how Ania has mad her way into being one of Australia's most in-demand make up artists. We chat with Ania about how she got into make up and gives us some inside tips for our beauty and make up regime!

Models | May 10, 2017

Zahara Davis

Zahara Davis, our INC BABE from Bali, Indonesia, talks to us about her exercise regime, her dream job and what it's like being one of the fastest growing models of the moment.

Behind the Scenes | Mar 8, 2017

Alice Q

INC loves Alice Q, the Sydney based DJ babe has an amazing energy and happiness that's translated through her music and gigs alike. Having played at some of the biggest clubs worldwide & calling the famous Bondi Beach home; we caught up with her to find more about combining her love of the beach, puppies and music. Check out Alice's mix exclusively for INC.

| Oct 17, 2016

BUYING BIKINI'S FOR A BIGGER BUST

We share our Top 5 Tips for buying for a fuller bust this season.

Models | Apr 13, 2016

JESSIE ANDREWS

We chat with the creative babe, Jessie Andrews about her crazy life as a model, jewellery designer and in-demand DJ. The LA-based legend talks beauty, fitness and where to find her on a Friday night.

Models | Mar 10, 2016

Hanalei Reponty

She surfs, she owns neoprene label Abysse, she has hair literally down to her bum and she also happens to be one of the most down-to-earth girls going round! Find out about this amazing ocean-loving beach babe here as she chats with us about everything from fashion to fitness to the future of Hanalei.

Designer Interviews | Dec 8, 2015

KIINI

We chat with Ipek, the genius behind iconic swimwear label KIINI, about her amazing brand, the future of the label and what led to her decision to start KIINI!

| Oct 31, 2015

The Rise Of The Cheeky Bum

Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!