Models | Mar 10, 2016

Hanalei Reponty

She surfs, she owns neoprene label Abysse, she has hair literally down to her bum and she also happens to be one of the most down-to-earth girls going round! Find out about this amazing ocean-loving beach babe here as she chats with us about everything from fashion to fitness to the future of Hanalei.

Designer Interviews | Dec 8, 2015


We chat with Ipek, the genius behind iconic swimwear label KIINI, about her amazing brand, the future of the label and what led to her decision to start KIINI!

| Oct 31, 2015

The Rise Of The Cheeky Bum

Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!

Designer Interviews | Oct 31, 2015


We chat with cult sunglass brand Pared, a label synonymous with original styles, unique designs and distinctive details. Find out more about the sunglasses brand that is worn by the likes of Katy Perry and Miley Cyrus.

Designer Interviews | Oct 31, 2015


With the famous scallop bikini, Australian-made Cleonie is a summer highlight! We chat with designer Kitty about her awesome label launched two years ago.

Designer Interviews | Oct 31, 2015

Lack Of Color

Beautifully created straw hats are the must-have this season and Lack of Color has us sorted! With limited edition hand made styles, we just love this this summer style. We chat with designer, Tess about her popular and super cool label.

Designer Interviews | Oct 31, 2015

Poppy Lissiman

With her pieces appearing in international publications such as Vogue, Harpers Bazaar, Nylon and Elle, Poppy Lissiman's pieces have fast reached cult icon status . We chat with Poppy about her awesome and highly in-demand accessories label.

Designer Interviews | Oct 31, 2015


Worn by the likes of Cara Delevigne, Palm is one of our favourite staple brands! Palm designer Kat Furey chats with us about her amazing range, what is important to remember when buying swim and what quote she lives her life by!

Designer Interviews | Oct 31, 2015

Midnight Swim

Launched in May this year, Midnight Swim has offices both in Sydney and Bali, creating a collection that is perfect for the everyday beach girl and the avid holiday hopper! We chat with Genevieve, designer behind the popular label.

Designer Interviews | Oct 31, 2015

Celeste Twikler

Celeste designs intricate pieces synonymous with the ocean and beach lifestyle. The boho designer chats with us about her summer range, the future of the label and tells us a bit about the Celeste Twikler girl.

Designer Interviews | Oct 31, 2015


We chat with Fiona, the mastermind behind luxe swim label, Bower. Fiona chats to us about her brand, inspiration and life as a swimwear designer traveling the world!

Designer Interviews | Oct 31, 2015


We chat to Abysse founder, Hanalei Reponty about her popular new swimwear label which features six styles of neoprene handmade in California. Find out a bit about this super-cool label as Hanalei talks about buying swimwear, wearing neoprene and how she can came up with catchy name Abysse.