The global launch party of the Before Crowds collection was thrown in collaboration with Highs & Lows at the Perth inner city haunt of Uncle Joes Barber Shop & Mess Hall. Guests included designers Poppy Lissiman and Nikki Penny who partied alongside the long-haired crowd of the surf industry .
Gage Road Brewing Company ensured the beers were chilled and plentiful, and Sailor Jerry kept the guests well hydrated with their Caribbean-distilled rum.
The Mess Hall kitchen was sizzling throughout the night, serving up muchas gracias Mexican tapas. With haircuts courtesy of Uncle Joes Barber Shop and the Red Engine Caves band kicking it through the night the crowd was up late with good times had by all.
Not forgetting those less fortunate, a custom Rusty surfboard was auctioned on the night with all proceeds going to the relief effort for the tragic Philippines Typhoon.