Models | Apr 9, 2020


Born & raised in Nelson, New Zealand, Juliette Perkins (@julietteperkins_) is a spirited soul with a smile that would melt most hearts. A self-confessed chiller, she is cool, calm & oh so collected… exactly the kind of woman we hero at It’s Now Cool.

Models | Mar 15, 2020


The blonde bombshell who is taking the modelling world by storm, Harmony A'Bell is just as beautiful inside as she is on the outside! Read up about this Aussie stunner's beauty secrets, life goals and swimwear insights!

Designer Interviews | Feb 23, 2020


To begin modelling with a brand as iconic as Prada, to then move straight onto the Victoria Secret runway is astonishing. The launch of Devon Windsor Swim is the latest achievement for the incredible designer/model/entrepreneur! Read our interview with the exceptional Devon now.

Designer Interviews | Jan 14, 2020


This is one kickass designer brand who are thought provoking, stunningly sexy, fun & feisty! FISCH (@fisch.swim), is turning up the volume this summer with an epic range of daring swim. Trust us when we say, any babe would kill to flaunt these styles on our Aussie shorelines in 2020.

Models | Jan 7, 2020


Full package? YAS!! And it’s all Arianna Hicks (@ariannahicks), the Canadian bombshell who graced a recent INCSWIM shoot & knocked it out of the park! Read our interview with Arianna here...

Models | Sep 25, 2019


Brooke Hogan, a well-established Australian model has curved a brilliant path for herself in the modeling industry & it's a path that literally winds itself around the ocean every single day. With her sweet nature & love for the comfortable yet blissful things in life - she is the perfect fit to front the latest Billabong X It's Now Cool collaborative range.

Designer Interviews | Aug 19, 2019


The concept of “baring all” is huge at the moment. Women especially are encouraged to shed our layers & reveal to the world who we really are. What we truely believe in. And what we WANT out of life. It’s a time where we all need to toughen up, bin any fears & as the phenomenal crew you’re about to meet would say … it’s time to #startsomewhere

Models | Aug 19, 2019


Sweet, smart & sincere is exactly what pops into our mind when thinking about Australian model turned designer, Natalie Roser. With a smile that melts hearts & a body that does not quit - Roser is one hell of a force to be reckoned with.

Models | Jun 30, 2019


Jesinta Franklin @jesinta_franklin, the much adored Australian model, ambassador & leader amongst strong & independent women, has just launched a game changing app, we caught up with her to find out more about her workouts, beauty regime & her take on true success

Models | May 16, 2019


Sunshine, bubbles, fit, fierce, sweet, grounded & oh so loveable. All of these words are those that pop into mind when we think of Steph Claire Smith, (@stephclairesmith). A co-founder of Soda Shades & Keep It Cleaner, this force of nature is taking over the world of accessories & health one step at a time. Powerhouse, yes yes yes!

Models | May 16, 2019


There is something so precious about a model who, if she could go down another career path, she’d pick the path that lead her to becoming a pilot! This chick is everything!! Sweet, driven, sexy & beautifully balanced. Not shy about admitting her sweet tooth & her favourite styes of workouts that keep her body in tip top shape, there is nothing not to like about this gal.

Models | May 16, 2019


Signed with one of the worlds top modelling agencies, IMG, this blonde, strong, woman is the world on wheels. A regular star on Channel E!’s The Model Squad, Caroline Lowe (@carolinelowe) grew up going to theatre camps & chasing her dream of acting which is still a major driver in her already successful career today. I mean who wouldn’t want to cast a beauty like Caroline?