IT'S NOW COOL

Articles

Designer Interviews | Aug 19, 2019

WE ARE HAH

The concept of “baring all” is huge at the moment. Women especially are encouraged to shed our layers & reveal to the world who we really are. What we truely believe in. And what we WANT out of life. It’s a time where we all need to toughen up, bin any fears & as the phenomenal crew you’re about to meet would say … it’s time to #startsomewhere

Models | Aug 19, 2019

NAT ROSER

Sweet, smart & sincere is exactly what pops into our mind when thinking about Australian model turned designer, Natalie Roser. With a smile that melts hearts & a body that does not quit - Roser is one hell of a force to be reckoned with.

Models | Jun 30, 2019

JESINTA FRANKLIN

Jesinta Franklin @jesinta_franklin, the much adored Australian model, ambassador & leader amongst strong & independent women, has just launched a game changing app, we caught up with her to find out more about her workouts, beauty regime & her take on true success

Models | May 16, 2019

STEPH CLAIRE SMITH

Sunshine, bubbles, fit, fierce, sweet, grounded & oh so loveable. All of these words are those that pop into mind when we think of Steph Claire Smith, (@stephclairesmith). A co-founder of Soda Shades & Keep It Cleaner, this force of nature is taking over the world of accessories & health one step at a time. Powerhouse, yes yes yes!

Models | May 16, 2019

KRISTINA MENDONCA

There is something so precious about a model who, if she could go down another career path, she’d pick the path that lead her to becoming a pilot! This chick is everything!! Sweet, driven, sexy & beautifully balanced. Not shy about admitting her sweet tooth & her favourite styes of workouts that keep her body in tip top shape, there is nothing not to like about this gal.

Models | May 16, 2019

CAROLINE LOWE

Signed with one of the worlds top modelling agencies, IMG, this blonde, strong, woman is the world on wheels. A regular star on Channel E!’s The Model Squad, Caroline Lowe (@carolinelowe) grew up going to theatre camps & chasing her dream of acting which is still a major driver in her already successful career today. I mean who wouldn’t want to cast a beauty like Caroline?

Designer Interviews | Mar 30, 2019

GUIA & ISOTTA // REINA OLGA

If the sisters behind Reina Olga @reinaolga_beachwear were an emoji … they’d be the purple unicorn without a doubt!!! “A divine power & an emblem of divine presence.” This is Isotta & Guia Cleps to a tee. Larger than life characters who are on a mission to show the world their phenomenal style via their incredible swimwear.

Models | Mar 30, 2019

ELIZABETH JAMROZY

It’s hard to pin point what is so unique about the beautiful @elizabethjamrozy. Born in Las Vegas USA this girl is sweet, grounded & perfectly pure! There is a lot to like about this blonde bombshell! Read our interview with this beach babe!

Designer Interviews | Mar 29, 2019

SAME SWIM

It’s Now Cool had the pleasure of chatting to one of the designers from Same Swim about their swim empire. We are impressed to say the least. These guys are on the money, on trend & on FIRE.

Models | Mar 29, 2019

JESS CLARKE

The girl who has shot a Dolce & Gabbana campaign with Mario Testing (ummm, YES!), who lives for the crazy creatives in life, who dreams of going back in time to raid Jane Birkin’s wardrobe, who orders a side of fries with breakfast & has “learn to fly” on her bucket list - this is one individual after our own heart.

Models | Mar 29, 2019

CHRISTINE BURKE

We talk with Christine Burke, beach babe from San Diego who after two years of modelling is KILLING IT! Speaking with this energetic, honest & joyful cool cat could only be decided as a pleasure. Have a read below & you’ll fall in love too.

Designer Interviews | Mar 19, 2019

LES GIRLS LES BOYS

les girls les boys (@lesgirlslesboys), is a powerful, striking & sexy range that, to be frank, doesn’t give a toss about anything except for the person who is wearing their swim. If their customers feel confident, liberated & over the freakin’ moon about themselves, then the team have definitely done their job.