IT'S NOW COOL

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Designer Interviews | Mar 30, 2019

GUIA & ISOTTA // REINA OLGA

If the sisters behind Reina Olga @reinaolga_beachwear were an emoji … they’d be the purple unicorn without a doubt!!! “A divine power & an emblem of divine presence.” This is Isotta & Guia Cleps to a tee. Larger than life characters who are on a mission to show the world their phenomenal style via their incredible swimwear.

Models | Mar 30, 2019

ELIZABETH JAMROZY

It’s hard to pin point what is so unique about the beautiful @elizabethjamrozy. Born in Las Vegas USA this girl is sweet, grounded & perfectly pure! There is a lot to like about this blonde bombshell! Read our interview with this beach babe!

Designer Interviews | Mar 29, 2019

SAME SWIM

It’s Now Cool had the pleasure of chatting to one of the designers from Same Swim about their swim empire. We are impressed to say the least. These guys are on the money, on trend & on FIRE.

Models | Mar 29, 2019

JESS CLARKE

The girl who has shot a Dolce & Gabbana campaign with Mario Testing (ummm, YES!), who lives for the crazy creatives in life, who dreams of going back in time to raid Jane Birkin’s wardrobe, who orders a side of fries with breakfast & has “learn to fly” on her bucket list - this is one individual after our own heart.

Models | Mar 29, 2019

CHRISTINE BURKE

We talk with Christine Burke, beach babe from San Diego who after two years of modelling is KILLING IT! Speaking with this energetic, honest & joyful cool cat could only be decided as a pleasure. Have a read below & you’ll fall in love too.

Designer Interviews | Mar 19, 2019

LES GIRLS LES BOYS

les girls les boys (@lesgirlslesboys), is a powerful, striking & sexy range that, to be frank, doesn’t give a toss about anything except for the person who is wearing their swim. If their customers feel confident, liberated & over the freakin’ moon about themselves, then the team have definitely done their job.

Models | Feb 28, 2019

LIV POLLOCK

With one of the most incredible bodies on the gram’ right now (& this is absolutely no exaggeration!), maintained with quite possibly the dreamiest combination of hot yoga + surfing, Liv is turning up the heat & a sea of heads are turning her way. Read up about this WA stunner now.

Designer Interviews | Feb 28, 2019

Keisha Dessaix // LE BUNS

We chat with Keisha Dessaix, designer behind our newest brand, Le Buns. This woman, this brand is The Real Deal. We are beyond thrilled to invite this incredibly progressive & independant brand into the INC family. Click through to find out why!

Designer Interviews | Feb 14, 2019

MINIMALE ANIMALE // CASSANDRA KELLOGG

Wild yet wearable. A little sexy, a little seductive, a lot of WOW! Uniquely simple, fresh & uninhabited. Everything that swimwear should be! Wearing swim is meant to put you & your body at ease. When you’re by the water it’s about feeling natural, deliciously comfortable & in your purest form. Otherwise, it’s simply not worth it.

Behind the Scenes | Feb 14, 2019

MAKE UP ARTIST // MAX MAY

Behind every epic shoot. Before the camera flashes. Before the magazines print - there is a man who lays day the foundations. A man who takes any gorgeous face & turns it into something of a pretty wild dream. Fierce, flirty, bold & always brilliantly beautiful.

Models | Jan 31, 2019

GABRIELA BROOKS

Slipping in & out of her trio of homes in Sydney, LA & London, Gabby who was scouted & signed at just 14 years of age, is her own divine & defined person. She is everything we love at It’s Now Cool - bold, honest & unique. Read our interview with Gabby now!

Models | Jan 7, 2019

DANIELLE HERRINGTON

Every woman has a few goals to tick off during their career, right? Maybe there are a few mentors they’d love to hear from? Or footsteps they aspire to to follow. What if the footsteps you spire to follow belong to Beyoncé aka Queen Bey? Well! This is no worries for some…