Behind the Scenes

Behind the Scenes | Feb 14, 2019


Behind every epic shoot. Before the camera flashes. Before the magazines print - there is a man who lays day the foundations. A man who takes any gorgeous face & turns it into something of a pretty wild dream. Fierce, flirty, bold & always brilliantly beautiful.

Behind the Scenes | Feb 5, 2019

The Rise Of The Cheeky Bum

Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!

Behind the Scenes | Nov 21, 2018


We share our Top 5 Tips for buying for a fuller bust this season so you can find he transformative powers of the right bikini for your shape will contour. Check out our latest DD+ bikinis for fuller busts and find your perfect fit.

Behind the Scenes | Nov 8, 2018

Alice Q

INC loves Alice Q, the Sydney based DJ babe has an amazing energy and happiness that's translated through her music and gigs alike. Having played at some of the biggest clubs worldwide & calling the famous Bondi Beach home; we caught up with her to find more about combining her love of the beach, puppies and music. Check out Alice's mix exclusively for INC.

Behind the Scenes | Oct 16, 2018

Ania Milczarczyk

Renowned for her incredible highlighting skills and with a massive social following of over 200K it is clear to see how Ania has mad her way into being one of Australia's most in-demand make up artists. We chat with Ania about how she got into make up and gives us some inside tips for our beauty and make up regime!

Behind the Scenes | Oct 11, 2018


Meet the creative who started out by running a tanning business during her uni days to pay the bills before chasing The Mega Dream. Fast forward to today …. this same woman has transformed herself into a highly demanded makeup artist around the world. Um, hell yes!!