WE ARE HAH
The concept of “baring all” is huge at the moment. Women especially are encouraged to shed our layers & reveal to the world who we really are. What we truely believe in. And what we WANT out of life. It’s a time where we all need to toughen up, bin any fears & as the phenomenal crew you’re about to meet would say … it’s time to #startsomewhere
GUIA & ISOTTA // REINA OLGA
If the sisters behind Reina Olga @reinaolga_beachwear were an emoji … they’d be the purple unicorn without a doubt!!! “A divine power & an emblem of divine presence.” This is Isotta & Guia Cleps to a tee. Larger than life characters who are on a mission to show the world their phenomenal style via their incredible swimwear.
It’s Now Cool had the pleasure of chatting to one of the designers from Same Swim about their swim empire. We are impressed to say the least. These guys are on the money, on trend & on FIRE.
LES GIRLS LES BOYS
les girls les boys (@lesgirlslesboys), is a powerful, striking & sexy range that, to be frank, doesn’t give a toss about anything except for the person who is wearing their swim. If their customers feel confident, liberated & over the freakin’ moon about themselves, then the team have definitely done their job.
Keisha Dessaix // LE BUNS
We chat with Keisha Dessaix, designer behind our newest brand, Le Buns. This woman, this brand is The Real Deal. We are beyond thrilled to invite this incredibly progressive & independant brand into the INC family. Click through to find out why!
MINIMALE ANIMALE // CASSANDRA KELLOGG
Wild yet wearable. A little sexy, a little seductive, a lot of WOW! Uniquely simple, fresh & uninhabited. Everything that swimwear should be! Wearing swim is meant to put you & your body at ease. When you’re by the water it’s about feeling natural, deliciously comfortable & in your purest form. Otherwise, it’s simply not worth it.
CHRISTINE & ROSIE // FELLA SWIM
Two creative & dynamic women make up the FELLA dream (@fellaswim). Rosie Iffla & Christine Tang joined forces to launch a range of swimwear that is,”simplistic but sophisticated … using beautifully tailored patterns that … create support from their construction and are functional from day to night.”
FLEUR BOYS // BILLABONG AUSTRALIA
Billabong defines the quintessential Australian culture. The brand is iconic & an integral part of our landscape. At the helm is the amazing head designer Fleur Boys Her words are below & her spirit is infused into this red hot collection.
KENNI & KAI
When a dreamy duo from the WA coastline blend their love of the ocean with a family history in textiles, you know something magical could happen. And in the case of Perth born sisters Kaila & Tahnee Atkinson, it absolutely did.
ZULU & ZEPHYR
We chat with head designer Seraina Fontana about her inspiration, creative process and all thing Zulu & Zephyr.
GEORGIANA HUDDART // HUNZA G
We chat with designer behind the super cult London based brand, Hunza G about the iconic HUNZA dress worn by Julia Roberts in Pretty Women and having a fan base including the likes of Lady Gaga, Bella Hadid, Rosie Huntington Whitely, Rihanna and more!
P.E NATION // PIP & CLAIRE
Pip Edwards & Claire Tregoning are the design duo disrupting the activewear world with their game changing label P.E NATION. These ladies live the lifestyle they preach!!