Models | May 16, 2019


Sunshine, bubbles, fit, fierce, sweet, grounded & oh so loveable. All of these words are those that pop into mind when we think of Steph Claire Smith, (@stephclairesmith). A co-founder of Soda Shades & Keep It Cleaner, this force of nature is taking over the world of accessories & health one step at a time. Powerhouse, yes yes yes!

Models | May 16, 2019


There is something so precious about a model who, if she could go down another career path, she’d pick the path that lead her to becoming a pilot! This chick is everything!! Sweet, driven, sexy & beautifully balanced. Not shy about admitting her sweet tooth & her favourite styes of workouts that keep her body in tip top shape, there is nothing not to like about this gal.

Models | May 16, 2019


Signed with one of the worlds top modelling agencies, IMG, this blonde, strong, woman is the world on wheels. A regular star on Channel E!’s The Model Squad, Caroline Lowe (@carolinelowe) grew up going to theatre camps & chasing her dream of acting which is still a major driver in her already successful career today. I mean who wouldn’t want to cast a beauty like Caroline?

Models | Mar 30, 2019


It’s hard to pin point what is so unique about the beautiful @elizabethjamrozy. Born in Las Vegas USA this girl is sweet, grounded & perfectly pure! There is a lot to like about this blonde bombshell! Read our interview with this beach babe!

Models | Mar 29, 2019


The girl who has shot a Dolce & Gabbana campaign with Mario Testing (ummm, YES!), who lives for the crazy creatives in life, who dreams of going back in time to raid Jane Birkin’s wardrobe, who orders a side of fries with breakfast & has “learn to fly” on her bucket list - this is one individual after our own heart.

Models | Mar 29, 2019


We talk with Christine Burke, beach babe from San Diego who after two years of modelling is KILLING IT! Speaking with this energetic, honest & joyful cool cat could only be decided as a pleasure. Have a read below & you’ll fall in love too.

Models | Feb 28, 2019


With one of the most incredible bodies on the gram’ right now (& this is absolutely no exaggeration!), maintained with quite possibly the dreamiest combination of hot yoga + surfing, Liv is turning up the heat & a sea of heads are turning her way. Read up about this WA stunner now.

Models | Jan 31, 2019


Slipping in & out of her trio of homes in Sydney, LA & London, Gabby who was scouted & signed at just 14 years of age, is her own divine & defined person. She is everything we love at It’s Now Cool - bold, honest & unique. Read our interview with Gabby now!

Models | Jan 7, 2019


Every woman has a few goals to tick off during their career, right? Maybe there are a few mentors they’d love to hear from? Or footsteps they aspire to to follow. What if the footsteps you spire to follow belong to Beyoncé aka Queen Bey? Well! This is no worries for some…

Models | Jan 7, 2019


Beach babe, editorial model, past winner of ANTM & now swimwear designer / co-founder of the delicious new Australian swimwear label Kenni & Kai. Tahnee Atkinson (@tahnee711) is an Australian “It Girl” for more reasons than one.

Models | Nov 14, 2018


Elyse Knowles is a good friend to the It’s Now Cool family & she is on the rise in a big way. 2018 has been a magical year for the Australian bombshell and her road to success is not ending anytime soon. Below is an insight into the world that surrounds this little ray of sunshine. Elyse Knowles - you are a true, blue lil’ legend!

Models | Oct 22, 2018


With 1.3million followers around the world, three epic businesses to her name, SODA, Midnight Co. & Keep It Cleaner (relaunched Monday 15th of October) with fellow model Laura Henshaw, this is one impressive woman. Oh and did we mention she’s under 25? Ya.