LES GIRLS LES BOYS
les girls les boys (@lesgirlslesboys), is a powerful, striking & sexy range that, to be frank, doesn’t give a toss about anything except for the person who is wearing their swim. If their customers feel confident, liberated & over the freakin’ moon about themselves, then the team have definitely done their job.
With one of the most incredible bodies on the gram’ right now (& this is absolutely no exaggeration!), maintained with quite possibly the dreamiest combination of hot yoga + surfing, Liv is turning up the heat & a sea of heads are turning her way. Read up about this WA stunner now.
Keisha Dessaix // LE BUNS
We chat with Keisha Dessaix, designer behind our newest brand, Le Buns. This woman, this brand is The Real Deal. We are beyond thrilled to invite this incredibly progressive & independant brand into the INC family. Click through to find out why!
MINIMALE ANIMALE // CASSANDRA KELLOGG
Wild yet wearable. A little sexy, a little seductive, a lot of WOW! Uniquely simple, fresh & uninhabited. Everything that swimwear should be! Wearing swim is meant to put you & your body at ease. When you’re by the water it’s about feeling natural, deliciously comfortable & in your purest form. Otherwise, it’s simply not worth it.
MAKE UP ARTIST // MAX MAY
Behind every epic shoot. Before the camera flashes. Before the magazines print - there is a man who lays day the foundations. A man who takes any gorgeous face & turns it into something of a pretty wild dream. Fierce, flirty, bold & always brilliantly beautiful.
The Rise Of The Cheeky Bum
Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!
Slipping in & out of her trio of homes in Sydney, LA & London, Gabby who was scouted & signed at just 14 years of age, is her own divine & defined person. She is everything we love at It’s Now Cool - bold, honest & unique. Read our interview with Gabby now!
Every woman has a few goals to tick off during their career, right? Maybe there are a few mentors they’d love to hear from? Or footsteps they aspire to to follow. What if the footsteps you spire to follow belong to Beyoncé aka Queen Bey? Well! This is no worries for some…
CHRISTINE & ROSIE // FELLA SWIM
Two creative & dynamic women make up the FELLA dream (@fellaswim). Rosie Iffla & Christine Tang joined forces to launch a range of swimwear that is,”simplistic but sophisticated … using beautifully tailored patterns that … create support from their construction and are functional from day to night.”
Beach babe, editorial model, past winner of ANTM & now swimwear designer / co-founder of the delicious new Australian swimwear label Kenni & Kai. Tahnee Atkinson (@tahnee711) is an Australian “It Girl” for more reasons than one.
BUYING BIKINI'S FOR A BIGGER BUST
We share our Top 5 Tips for buying for a fuller bust this season so you can find he transformative powers of the right bikini for your shape will contour. Check out our latest DD+ bikinis for fuller busts and find your perfect fit.
FLEUR BOYS // BILLABONG AUSTRALIA
Billabong defines the quintessential Australian culture. The brand is iconic & an integral part of our landscape. At the helm is the amazing head designer Fleur Boys Her words are below & her spirit is infused into this red hot collection.