GUIA & ISOTTA // REINA OLGA
If the sisters behind Reina Olga @reinaolga_beachwear were an emoji … they’d be the purple unicorn without a doubt!!! “A divine power & an emblem of divine presence.” This is Isotta & Guia Cleps to a tee. Larger than life characters who are on a mission to show the world their phenomenal style via their incredible swimwear.
It’s hard to pin point what is so unique about the beautiful @elizabethjamrozy. Born in Las Vegas USA this girl is sweet, grounded & perfectly pure! There is a lot to like about this blonde bombshell! Read our interview with this beach babe!
It’s Now Cool had the pleasure of chatting to one of the designers from Same Swim about their swim empire. We are impressed to say the least. These guys are on the money, on trend & on FIRE.
The girl who has shot a Dolce & Gabbana campaign with Mario Testing (ummm, YES!), who lives for the crazy creatives in life, who dreams of going back in time to raid Jane Birkin’s wardrobe, who orders a side of fries with breakfast & has “learn to fly” on her bucket list - this is one individual after our own heart.
We talk with Christine Burke, beach babe from San Diego who after two years of modelling is KILLING IT! Speaking with this energetic, honest & joyful cool cat could only be decided as a pleasure. Have a read below & you’ll fall in love too.
LES GIRLS LES BOYS
les girls les boys (@lesgirlslesboys), is a powerful, striking & sexy range that, to be frank, doesn’t give a toss about anything except for the person who is wearing their swim. If their customers feel confident, liberated & over the freakin’ moon about themselves, then the team have definitely done their job.
With one of the most incredible bodies on the gram’ right now (& this is absolutely no exaggeration!), maintained with quite possibly the dreamiest combination of hot yoga + surfing, Liv is turning up the heat & a sea of heads are turning her way. Read up about this WA stunner now.
Keisha Dessaix // LE BUNS
We chat with Keisha Dessaix, designer behind our newest brand, Le Buns. This woman, this brand is The Real Deal. We are beyond thrilled to invite this incredibly progressive & independant brand into the INC family. Click through to find out why!
MINIMALE ANIMALE // CASSANDRA KELLOGG
Wild yet wearable. A little sexy, a little seductive, a lot of WOW! Uniquely simple, fresh & uninhabited. Everything that swimwear should be! Wearing swim is meant to put you & your body at ease. When you’re by the water it’s about feeling natural, deliciously comfortable & in your purest form. Otherwise, it’s simply not worth it.
MAKE UP ARTIST // MAX MAY
Behind every epic shoot. Before the camera flashes. Before the magazines print - there is a man who lays day the foundations. A man who takes any gorgeous face & turns it into something of a pretty wild dream. Fierce, flirty, bold & always brilliantly beautiful.
The Rise Of The Cheeky Bum
Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!
Slipping in & out of her trio of homes in Sydney, LA & London, Gabby who was scouted & signed at just 14 years of age, is her own divine & defined person. She is everything we love at It’s Now Cool - bold, honest & unique. Read our interview with Gabby now!