IT'S NOW COOL

Articles

Behind the Scenes | Feb 14, 2019

MAKE UP ARTIST // MAX MAY

Behind every epic shoot. Before the camera flashes. Before the magazines print - there is a man who lays day the foundations. A man who takes any gorgeous face & turns it into something of a pretty wild dream. Fierce, flirty, bold & always brilliantly beautiful.

Behind the Scenes | Feb 5, 2019

The Rise Of The Cheeky Bum

Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!

Models | Jan 31, 2019

GABRIELA BROOKS

Slipping in & out of her trio of homes in Sydney, LA & London, Gabby who was scouted & signed at just 14 years of age, is her own divine & defined person. She is everything we love at It’s Now Cool - bold, honest & unique. Read our interview with Gabby now!

Models | Jan 7, 2019

DANIELLE HERRINGTON

Every woman has a few goals to tick off during their career, right? Maybe there are a few mentors they’d love to hear from? Or footsteps they aspire to to follow. What if the footsteps you spire to follow belong to Beyoncé aka Queen Bey? Well! This is no worries for some…

Designer Interviews | Jan 7, 2019

CHRISTINE & ROSIE // FELLA SWIM

Two creative & dynamic women make up the FELLA dream (@fellaswim). Rosie Iffla & Christine Tang joined forces to launch a range of swimwear that is,”simplistic but sophisticated … using beautifully tailored patterns that … create support from their construction and are functional from day to night.”

Models | Jan 7, 2019

TAHNEE ATKINSON

Beach babe, editorial model, past winner of ANTM & now swimwear designer / co-founder of the delicious new Australian swimwear label Kenni & Kai. Tahnee Atkinson (@tahnee711) is an Australian “It Girl” for more reasons than one.

Behind the Scenes | Nov 21, 2018

BUYING BIKINI'S FOR A BIGGER BUST

We share our Top 5 Tips for buying for a fuller bust this season so you can find he transformative powers of the right bikini for your shape will contour. Check out our latest DD+ bikinis for fuller busts and find your perfect fit.

Designer Interviews | Nov 19, 2018

FLEUR BOYS // BILLABONG AUSTRALIA

Billabong defines the quintessential Australian culture. The brand is iconic & an integral part of our landscape. At the helm is the amazing head designer Fleur Boys Her words are below & her spirit is infused into this red hot collection.

Travel | Nov 19, 2018

ROTTNEST ISLAND // WESTERN AUSTRALIA

Rottnest Island, the stunning and remote Island an hour off Perth was the beautiful location for our last BILLABONG X IT'S NOW COOL campaign shoot.

Models | Nov 14, 2018

ELYSE KNOWLES

Elyse Knowles is a good friend to the It’s Now Cool family & she is on the rise in a big way. 2018 has been a magical year for the Australian bombshell and her road to success is not ending anytime soon. Below is an insight into the world that surrounds this little ray of sunshine. Elyse Knowles - you are a true, blue lil’ legend!

Behind the Scenes | Nov 8, 2018

Alice Q

INC loves Alice Q, the Sydney based DJ babe has an amazing energy and happiness that's translated through her music and gigs alike. Having played at some of the biggest clubs worldwide & calling the famous Bondi Beach home; we caught up with her to find more about combining her love of the beach, puppies and music. Check out Alice's mix exclusively for INC.

Designer Interviews | Oct 22, 2018

KENNI & KAI

When a dreamy duo from the WA coastline blend their love of the ocean with a family history in textiles, you know something magical could happen. And in the case of Perth born sisters Kaila & Tahnee Atkinson, it absolutely did.