IT'S NOW COOL

Articles

Models | Feb 28, 2019

LIV POLLOCK

With one of the most incredible bodies on the gram’ right now (& this is absolutely no exaggeration!), maintained with quite possibly the dreamiest combination of hot yoga + surfing, Liv is turning up the heat & a sea of heads are turning her way. Read up about this WA stunner now.

Designer Interviews | Feb 28, 2019

Keisha Dessaix // LE BUNS

We chat with Keisha Dessaix, designer behind our newest brand, Le Buns. This woman, this brand is The Real Deal. We are beyond thrilled to invite this incredibly progressive & independant brand into the INC family. Click through to find out why!

Designer Interviews | Feb 14, 2019

MINIMALE ANIMALE // CASSANDRA KELLOGG

Wild yet wearable. A little sexy, a little seductive, a lot of WOW! Uniquely simple, fresh & uninhabited. Everything that swimwear should be! Wearing swim is meant to put you & your body at ease. When you’re by the water it’s about feeling natural, deliciously comfortable & in your purest form. Otherwise, it’s simply not worth it.

Behind the Scenes | Feb 14, 2019

MAKE UP ARTIST // MAX MAY

Behind every epic shoot. Before the camera flashes. Before the magazines print - there is a man who lays day the foundations. A man who takes any gorgeous face & turns it into something of a pretty wild dream. Fierce, flirty, bold & always brilliantly beautiful.

Behind the Scenes | Feb 5, 2019

The Rise Of The Cheeky Bum

Australia has been a bit slow on the uptake with the skimpy, cheeky and barely there bikini bums... but never fear, It's Now Cool has your covered (...or more to the point uncovered!). Whether you're a Beyonce booty or a skinny minnie this style is becoming a must have for every summer wardrobe. Check out why we love the skimpy bum and what are favourite styles are for the season!

Models | Jan 31, 2019

GABRIELA BROOKS

Slipping in & out of her trio of homes in Sydney, LA & London, Gabby who was scouted & signed at just 14 years of age, is her own divine & defined person. She is everything we love at It’s Now Cool - bold, honest & unique. Read our interview with Gabby now!

Models | Jan 7, 2019

DANIELLE HERRINGTON

Every woman has a few goals to tick off during their career, right? Maybe there are a few mentors they’d love to hear from? Or footsteps they aspire to to follow. What if the footsteps you spire to follow belong to Beyoncé aka Queen Bey? Well! This is no worries for some…

Designer Interviews | Jan 7, 2019

CHRISTINE & ROSIE // FELLA SWIM

Two creative & dynamic women make up the FELLA dream (@fellaswim). Rosie Iffla & Christine Tang joined forces to launch a range of swimwear that is,”simplistic but sophisticated … using beautifully tailored patterns that … create support from their construction and are functional from day to night.”

Models | Jan 7, 2019

TAHNEE ATKINSON

Beach babe, editorial model, past winner of ANTM & now swimwear designer / co-founder of the delicious new Australian swimwear label Kenni & Kai. Tahnee Atkinson (@tahnee711) is an Australian “It Girl” for more reasons than one.

Behind the Scenes | Nov 21, 2018

BUYING BIKINI'S FOR A BIGGER BUST

We share our Top 5 Tips for buying for a fuller bust this season so you can find he transformative powers of the right bikini for your shape will contour. Check out our latest DD+ bikinis for fuller busts and find your perfect fit.

Designer Interviews | Nov 19, 2018

FLEUR BOYS // BILLABONG AUSTRALIA

Billabong defines the quintessential Australian culture. The brand is iconic & an integral part of our landscape. At the helm is the amazing head designer Fleur Boys Her words are below & her spirit is infused into this red hot collection.

Travel | Nov 19, 2018

ROTTNEST ISLAND // WESTERN AUSTRALIA

Rottnest Island, the stunning and remote Island an hour off Perth was the beautiful location for our last BILLABONG X IT'S NOW COOL campaign shoot.