Models | Nov 14, 2018


Elyse Knowles is a good friend to the It’s Now Cool family & she is on the rise in a big way. 2018 has been a magical year for the Australian bombshell and her road to success is not ending anytime soon. Below is an insight into the world that surrounds this little ray of sunshine. Elyse Knowles - you are a true, blue lil’ legend!

Behind the Scenes | Nov 8, 2018

Alice Q

INC loves Alice Q, the Sydney based DJ babe has an amazing energy and happiness that's translated through her music and gigs alike. Having played at some of the biggest clubs worldwide & calling the famous Bondi Beach home; we caught up with her to find more about combining her love of the beach, puppies and music. Check out Alice's mix exclusively for INC.

Designer Interviews | Oct 22, 2018


When a dreamy duo from the WA coastline blend their love of the ocean with a family history in textiles, you know something magical could happen. And in the case of Perth born sisters Kaila & Tahnee Atkinson, it absolutely did.

Models | Oct 22, 2018


With 1.3million followers around the world, three epic businesses to her name, SODA, Midnight Co. & Keep It Cleaner (relaunched Monday 15th of October) with fellow model Laura Henshaw, this is one impressive woman. Oh and did we mention she’s under 25? Ya.

Behind the Scenes | Oct 16, 2018

Ania Milczarczyk

Renowned for her incredible highlighting skills and with a massive social following of over 200K it is clear to see how Ania has mad her way into being one of Australia's most in-demand make up artists. We chat with Ania about how she got into make up and gives us some inside tips for our beauty and make up regime!

Behind the Scenes | Oct 11, 2018


Meet the creative who started out by running a tanning business during her uni days to pay the bills before chasing The Mega Dream. Fast forward to today …. this same woman has transformed herself into a highly demanded makeup artist around the world. Um, hell yes!!

Designer Interviews | Sep 24, 2018


We chat with head designer Seraina Fontana about her inspiration, creative process and all thing Zulu & Zephyr.

Models | Sep 12, 2018


We chat with total beach babe Monique Bowie about her top tips of getting happy and healthy for the Summer season!

Models | Aug 31, 2018


Born in Perth and aimed for the stars, Miquela Vos (@miquelavos) is everything from bubbly and brave to bold and absolutley drop, dead beautiful. Her sweet nature is perfectly entwined with woman who oozes strength & utter determination. Beyond grounded, she’s not just your average model. Previously compared to Elle Macpherson aka “The Body,” Miquela stands her own ground with her own amazing career in the palm of her hands. This girl is a mega star with an incredibly wise head resting an outrageously fit bod!! Let’s chat!

Models | Aug 23, 2018


We chat with Aussie beach babe Bree Warren about living in NYC, shooting a Seafolly campaign and how to always keep a positive mindset!

Designer Interviews | Aug 15, 2018


We chat with designer behind the super cult London based brand, Hunza G about the iconic HUNZA dress worn by Julia Roberts in Pretty Women and having a fan base including the likes of Lady Gaga, Bella Hadid, Rosie Huntington Whitely, Rihanna and more!

Models | Aug 1, 2018


After chatting with Elyse Taylor, the Aussie beach beauty living in NYC, it’s evident that this is a woman who defines the new age model. Strong, resilient, grateful & effortlessly humble. All this on top of being a devoted Mumma her little lady Lila. INC can officially confirm - we have a Girl Crush.