IT'S NOW COOL

Articles

Models | Aug 1, 2018

ELYSE TAYLOR

After chatting with Elyse Taylor, the Aussie beach beauty living in NYC, it’s evident that this is a woman who defines the new age model. Strong, resilient, grateful & effortlessly humble. All this on top of being a devoted Mumma her little lady Lila. INC can officially confirm - we have a Girl Crush.

Designer Interviews | Apr 10, 2018

P.E NATION // PIP & CLAIRE

Pip Edwards & Claire Tregoning are the design duo disrupting the activewear world with their game changing label P.E NATION. These ladies live the lifestyle they preach!!

Travel | Mar 1, 2018

TRAVEL GUIDE - OAHU // HAWAII INC STYLE

So we hear @itsnowcool Insta gives our babes major travel FOMO. While you get your ticket sorted, we’ll prep your itinerary. Our new blog series, “Just Go” will give you the low down on the world’s hottest locations. All through the lens of… us.

Designer Interviews | Feb 8, 2018

FRANCESCA AIELLO // FRANKIES BIKINIS

Malibu raised beach babe, Francesca Aiello does it all! She is the designer, founder and sometimes model of cult Californian label, Frankie's Bikinis!

Models | Feb 1, 2018

MAYA STEPPER

We had the great opportunity to chat with ultimate babe, Maya Stepper about her time in Hawaii shooting for our collaboration with Billabong Australia, how she started in the industry and where she is off to next...

Designer Interviews | Dec 4, 2017

FELLA

Fella Swim... one of the most sought after collection every summer season and with exceptional quality, incredible fits and chic silhouettes it is easy to understand why. We chat with the girls behind the label as the talk all things fashion, summer and how they got to where they are today!

Models | Nov 23, 2017

Sister Act

Down one smoking hot day in Laguna Beach, California we spent a few hours with total beach babes Shannon and Caitlin Barker. Check out our interview with these babes here.

Models | May 10, 2017

Zahara Davis

Zahara Davis, our INC BABE from Bali, Indonesia, talks to us about her exercise regime, her dream job and what it's like being one of the fastest growing models of the moment.

Models | Apr 13, 2016

JESSIE ANDREWS

We chat with the creative babe, Jessie Andrews about her crazy life as a model, jewellery designer and in-demand DJ. The LA-based legend talks beauty, fitness and where to find her on a Friday night.

Models | Mar 10, 2016

Hanalei Reponty

She surfs, she owns neoprene label Abysse, she has hair literally down to her bum and she also happens to be one of the most down-to-earth girls going round! Find out about this amazing ocean-loving beach babe here as she chats with us about everything from fashion to fitness to the future of Hanalei.

Designer Interviews | Dec 8, 2015

KIINI

We chat with Ipek, the genius behind iconic swimwear label KIINI, about her amazing brand, the future of the label and what led to her decision to start KIINI!

Designer Interviews | Oct 31, 2015

Lack Of Color

Beautifully created straw hats are the must-have this season and Lack of Color has us sorted! With limited edition hand made styles, we just love this this summer style. We chat with designer, Tess about her popular and super cool label.