IT'S NOW COOL

Shoots

N E O N B R I G H T S

One of our favourite beach babes, Steph Taylor caught up with us to shoot some Hunza G, Kiini, Fella and more...

G A B R I E L L A

Back on her home turf for the Summer, we caught up with Gabriella Brooks early one morning down on busy Bondi Beach to shoot some of our favourite Summer styles.

C A L I F O R N I A N B A B E

We first shot Olivia Brower in Malibu California, so we were so excited when she came to Australia this Summer and we got the chance to shoot her at the beautiful Aussie beaches!

S U M M E R D A Z E D

Travelling around the sunny beaches of Bondi, Tamarama and Bronte we shot british babe, Tess Jantschek before she jetted back home to the other side of the world!

V A C A Y T I M E

All the way from London, the stunning Emily Deytaysage joined us at Bronte Beach to shoot all new styles from INC Swim, Kenni & Kai, Peony Swim and more...

B I L L A B O N G X I T S N O W C O O L

Our second collaboration with the iconic Billabong is now here! With our last collection shot in Hawaii - this year we brought it back home to where It's Now Cool was born, in Western Australia! Check it out now featuring Aussie babe Elyse Taylor!

S U N B A K E D

Sandy, salty and sunbaked... Summer gives us those long hot days! We enjoyed one spent with beach babe Kristina Mendonca!

D O M I N I Q U E

It was all smiles down on Bondi Beach with babe Dominique Elissa.

I S L A N D G E T A W A Y

The latest INC Swim campaign shoot featuring the stunning Miquela Vos shot on the beautiful Rottnest Island campaign in Western Australia is definitely one to check out!

S U M M E R S U N D A Z E

Steph Claire Smith turns it on down at Tamarama Beach on a hot Sunday in late Summer!

N E O N B R I G H T S

Featuring all new Solid & Striped, Zulu and Zephyr, INC Swim and more we spent a day in Sydney shooting super babe Cami Opp.

E L L A

Take me back to the 90's! Our retro inspired campaign with IMG model, Ella Bales is an ode to the generation of the high cut, low cut 90's swim styles of Summer!