Shoots / October 04, 2015
We shot the amazing collection from Italian designer, Reina Olga, on the stunning Jazmine Hikaka down at Clovelly Beach! Check it out here!
Interviews / September 09, 2015
Steph Claire Smith
We had a chat with mega babe Steph Claire Smith about her new eCookbook, Keep It Clean, modelling and how she stays in shape!
Style / August 19, 2015
FAIRFAX X MIKOH
On a beautiful sunny day we caught up with Nadia Fairfax and Mikoh Swim to take some shots for FAIRFAX JOURNAL! Check out the images here!
Culture / September 18, 2015
M A G G I E L A I N E
Straight from the United States, Maggie Laine got a taste of the Bondi sun as we took some fun colourful snaps of this epic beach babe!
Scene / September 29, 2015
The Ultimate Swim Store coming soon ! ! !
This November will see It's Now Cool launch a dynamic new beach store curating the leading pieces from across the globe in what will become the go-to for swim!
Shoots / August 21, 2015
FROM N Y C
New Zealand beauty and NYC resident Georgia Fowler stopped by Bondi on a freezing winters day to take some epic shots on a less-then-warm sunny Sydney day!